What McDonald’s $4 Meal Teaches Every Business About Pricing
When the world’s biggest burger chain starts advertising a $4 breakfast, it is tempting to read it as a sign of trouble. It is closer to the opposite: a deliberate, well-calculated bet. Here is what is actually going on, and what you can take from it. 2. Price is a messageBy pushing $3 items and […]
The owner’s bottleneck, not implementing delegation: how to actually get things done..
Most Entrepreneurs, Small, and/or Medium sized Businesses don’t have a strategy problem. They have an owner-bottleneck problem.Every decision runs through one person. Growth stalls at exactly the speed that person can think. Three quick and efficient fixes:Write down the 5 decisions you make most oftenHand 3 of them to someone, with clear limitsReview results weekly, […]
Positioning, how to better situate your business and/or dreams
Big consulting firms build 200-slide decks for companies with 10,000 employees.Small and mid-size businesses don’t need a deck. They need a decision and someone to help make it stick. That’s the work I do: fewer slides, faster answers, and a plan your team can run on Monday. If you run a business with up to […]